AWS ExecLeaders

Global Brand & Launch

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The AWS ExecLeaders program required a cohesive, premium global brand identity that could scale across diverse markets and touchpoints. The challenge was to create a visual language that felt exclusive and high-level enough for a C-Suite and VP audience, yet remained firmly rooted in the AWS master brand.

We needed to develop a system that worked seamlessly across massive live events, intimate peer-to-peer roundtables, and high-production video content, all while positioning AWS as the essential partner for navigating complex shifts like Generative AI and digital transformation.

We developed a sophisticated global brand system centered on the concept of "Strategic Clarity." By utilising a refined editorial aesthetic, we moved beyond standard corporate tech visuals to create a premium "community-first" feel.

The design language employs a clean, minimalist framework that allows complex topics such as cloud adoption and innovation models, to feel accessible and visionary.

This identity was created for versatility, providing a consistent "golden thread" through everything from high-end physical event environmental graphics and executive gift suites to digital-first EDM campaigns and high-production social content. The result is a unified global presence that fosters a sense of belonging for the world’s top technology leaders.

The brand identity has successfully unified the ExecLeaders experience across the globe, elevating the program's perceived value among top-tier executives.

  • Global Scalability: Successfully implemented across AWS Summits and exclusive executive events in multiple international regions.

  • High-Level Engagement: The premium brand feel contributed to increased attendance and retention across both virtual webinars and in-person community engagements.

  • Content Authority: The new visual framework for video series and case studies has strengthened AWS's position as a thought leader in the Generative AI and digital transformation space.

  • Omni-channel Consistency: Achieved total brand alignment across all touchpoints, from digital outreach (EDMs and Socials) to physical on-site event materials.

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