Thought Starters

Video Series

Back to home

As a global leader in essential infrastructure for the digital economy, Goodman needed to elevate its annual "Thought Starters" video series for 2025. The challenge for this year’s theme, "Reality Redefined," was to move beyond standard corporate interview formats and create a cinematic, forward-leaning visual world that could hold its own alongside high-level insights from global disruptors.

Goodman needed a brand identity that could anchor complex discussions on AI, robotics, and the "physical-digital" blend, ensuring the content felt like a premium destination for C-Suite leaders rather than just another B2B video series.

I developed a sophisticated creative framework that visualised the "Redefined" concept through a lens of technological precision and human ingenuity. The visual strategy shifted from traditional documentary styles to a more immersive, "high-spec" aesthetic, utilizing sleek 3D motion design and a refined typographic system that felt "engineered."

By treating each episode as a premium short-form film, we unified diverse topics, from the seismic shifts of Generative AI to the rise of physical robotics in supply chains under a single, authoritative global brand. This identity was built to be modular, allowing for high-impact social teasers that "stopped the scroll" and cinematic title sequences that signaled a high-value viewing experience.

The "Reality Redefined" series has set a new benchmark for Goodman’s thought leadership, reinforcing their position as a visionary partner in the logistics and technology space.

  • Global Authoritative Presence: The series successfully launched across international markets (HK, UK, AU/NZ), providing a unified global voice for Goodman’s expertise.

  • Elevated Perception: The high-production value and premium branding have significantly increased the series’ perceived value among strategic partners and high-level stakeholders.

  • Strategic Reach: Through a tiered asset approach, the campaign has driven high engagement across LinkedIn and YouTube, reaching a niche audience of global innovators and business leaders.

  • Future-Proofed System: The modular brand framework created for 2025 provides a scalable template for future seasons, ensuring long-term consistency for the Thought Starters program.

Project Scope & Assets:

Video & Motion

  • Episodic Hero Films: Multi-episode series featuring global thought leaders.

  • Cinematic Title Sequences: High-end motion design and 3D graphics that established the "Reality Redefined" brand.

  • Social Teasers (9:16 & 4:5): High-impact cutdowns designed for LinkedIn and Instagram to drive traffic to the full episodes.

  • Graphic Overlays & Lower Thirds: A custom suite of broadcast-quality on-screen graphics to maintain branding throughout technical discussions.

Digital & Physical Branding

  • Global Program Website: Visual direction and UI assets for the dedicated Goodman Thought Starters hub.

  • Social Suite: A comprehensive library of static and motion assets for global LinkedIn and platform-specific outreach.

  • Editorial Playbooks: Summary documents and case studies that distilled high-level insights into branded, readable formats.

Back to home

Featured Projects